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Punjab to Paris Olympics: Louis Vuitton’s Trunks Continue to Make History

Punjab to Paris Olympics: Louis Vuitton’s Trunks Continue to Make History
  • PublishedJuly 16, 2024

From the opulent lifestyle of the Maharaja of Kapurthala to the grand stage of the Paris Olympics, Louis Vuitton’s trunks have long been a symbol of luxury, class, and royalty. Jagatjit Singh, the Maharaja of Kapurthala, a noted Francophile, owned over 60 bespoke Louis Vuitton trunks, reflecting his refined taste and love for French craftsmanship.

Louis Vuitton’s journey began in 1858 with the introduction of the first LV trunk, made of durable Trianon canvas. This innovation allowed the trunks to be flat-topped and stackable, revolutionizing travel convenience. By 1867, the brand patented the Malle Courrier or Mail Trunk, establishing its legacy of elegance and functionality.

This legacy continues with the 2024 Paris Olympics, where the torch traveled in a bespoke Louis Vuitton trunk. The torch, displayed at the Avenue des Champs-Elysees, symbolizes LV’s enduring craftsmanship and the brand’s $163 million sponsorship for the Games. The sponsorship also includes Moet Hennessy’s wines and Chaumet’s design of the winner medals.

Louis Vuitton’s special-order trunks, crafted from materials like zinc, copper, wood, and a variety of exotic leathers, have served royalty and celebrities alike. Today, they carry trophies for prestigious events such as the FIFA World Cup, NBA’s Larry O’Brien Trophy, and the Rugby World Cup.

Louis Vuitton’s trunks, synonymous with sophistication and durability, continue to set the standard in luxury travel and sporting events, proving that victory indeed travels in Louis Vuitton.

Written By
Team Gabruu