The famous blue bird logo that once adorned Twitter’s San Francisco headquarters fetched an impressive ₹29.56 lakh (USD 34,375) at a recent auction. The massive 12-foot by 9-foot sign, weighing 560 pounds, was removed in 2022 after Elon Musk acquired the social media giant and rebranded it as X. The vintage piece, displayed from 2012 to 2023, was sold by RR Auction, a firm specializing in rare collectibles.
The logo’s sale marks another chapter in Musk’s overhaul of the company, which included relocating its headquarters to Texas. Initially offered during the “Twitter rebranding auction” in August 2023, the sign drew attention for its historical value. RR Auction described it as more than just decor—it’s a tangible symbol of social media’s evolution. The Boston-based auction house shared with PCMag that the item embodies a pivotal era of digital culture.
This isn’t the first time Musk has parted with Twitter relics. Previous auctions featured a range of items from the old headquarters, including memorabilia, kitchen gear, and office furniture, as he reshaped the company’s identity. The blue bird, once synonymous with Twitter’s global presence, now finds a new home with a buyer willing to invest in a piece of tech history.
The sale highlights the enduring fascination with Twitter’s legacy, even as it transforms under Musk’s vision. For collectors and tech enthusiasts alike, the logo represents a bygone era of the platform that once defined online conversation. As X continues to carve its path forward, artifacts like these serve as a bridge between its past and present, fetching both nostalgia and hefty bids.
