Reliance Consumer Products Ltd. (RCPL) is set for a nationwide expansion, focusing on general trade distribution to strengthen its market presence. While Reliance’s vast retail network provides an advantage, RCPL’s strategy prioritizes affordable pricing to capture a larger customer base.
This approach has already made an impact, particularly in beverages, where Campa has secured over 10% market share in select states. In its December quarter earnings, Reliance Industries Ltd. (RIL) revealed that both Campa and Independence brands are expected to cross ₹11,000 crore turnover each in FY25.
Since entering the fast-moving consumer goods (FMCG) market in 2022, RCPL has aggressively expanded through mergers, acquisitions, and new product launches. Its portfolio includes Glimmer and Puric soaps, Dozo dishwash products, Independence staples (flour, rice, and edible oil), and Enzo laundry detergents. The company also revived legacy brands like Campa, Sil (sauces), Velvette (personal care), and Ravalgaon’s confectionery business.
RCPL has a distribution reach of 120,000 to 700,000 outlets, depending on the product category. In 2023, the company strengthened its portfolio by partnering with Sri Lanka’s Maliban biscuits and acquiring a 50% stake in Sosyo Hajoori beverages.
With ₹18,000 crore in revenue in the first nine months of FY25, RCPL continues its rapid expansion. Currently, only 50% of its planned portfolio is in the market, with the remaining set for launch over the next 18 months.
