In recent years, renting wedding lehengas has gained traction as a practical and sustainable option for brides. With designer lehengas now available for rent at a fraction of the purchase price, brides can wear couture creations without breaking the bank. Services like Flyrobe, Rent a Closet, and Kuro India, along with various physical stores, have made it easier to rent wedding outfits, especially in major cities. Renting offers the added benefit of convenience, with free delivery and pick-up services available.
Despite the advantages, renting a wedding lehenga is still not a mainstream choice for Indian brides. For many, the wedding outfit carries deep sentimental value, and renting is seen as compromising on the emotional significance of the “suhaag ka joda.” Brides often view their wedding attire as an investment in memories, making them reluctant to opt for rented alternatives.
Furthermore, cultural perceptions play a role, with many brides fearing judgment, especially from older family members, who may not fully understand the practicality and sustainability of renting. In some regions, like Siliguri, logistical challenges—such as the inconvenience of transporting a rented lehenga—also deter brides from choosing this option.
While the rental market is growing, it still has a long way to go before it becomes the go-to choice for Indian brides. However, with increasing awareness and shifting mindsets, renting wedding lehengas may gradually become more widely accepted in the future.
