With Pennsylvania emerging as a key battleground state, both Donald Trump and Kamala Harris are intensifying their outreach efforts to attract the state’s fast-growing Hispanic community, particularly along the 222 Corridor—a region connecting cities like Allentown and Reading, now with a majority Latino population.
Former President Trump has focused on engaging younger Latino voters and small business owners through cultural outreach and endorsements from popular Puerto Rican artists, including Anuel AA and Nicky Jam. The Trump campaign recently opened a Latino outreach office in the area, with Marcela Diaz-Myers leading efforts to strengthen connections within the community.
Meanwhile, Vice President Kamala Harris’ campaign is working to maintain the Democratic Party’s historic lead among Latino voters. Local figures, such as radio host Victor Martinez from Allentown, are amplifying Harris’ message through media platforms and door-to-door campaigns. Harris’ outreach is resonating particularly with older Latino women, with many pledging to support “la mujer” in the upcoming election.
As both campaigns work to mobilize Hispanic voters, Pennsylvania’s Latino electorate, which has more than doubled since 2000, could be decisive. In Lehigh and Berks counties, Democrats are currently returning more mail-in ballots, but the Trump campaign is making inroads with younger men and voters critical of Democratic immigration policies.
With the stakes high, both candidates aim to win over a community poised to play a pivotal role in deciding Pennsylvania’s 20 electoral votes.
