Prime Minister’s Visit Sparks Unprecedented Interest in Lakshadweep: Online Travel Platforms Witness 3,400% Surge in Searches
The recent visit of Prime Minister Narendra Modi to Lakshadweep has ignited an unparalleled surge in tourism interest, with online travel platforms experiencing an astounding 3,400% rise in on-platform searches for the Union Territory. MakeMyTrip, a leading online travel company, reported this remarkable increase, attributing it directly to the Prime Minister’s visit and the subsequent exposure of the scenic islands.
The surge in interest comes amidst a backdrop of controversy, following disparaging remarks made by some Maldivian politicians regarding PM Modi’s visit. However, the Maldives government swiftly disassociated itself from the derogatory comments, emphasizing that they do not align with Male’s viewpoints.
In a show of solidarity, EaseMyTrip, a prominent Indian online travel agency, took a decisive stance by suspending all flight bookings to the Maldives. Founder Nishant Pitti reaffirmed this action as a gesture of support for the nation.
This sudden spike in interest highlights the impact of influential visits in promoting tourism and fostering cultural exchange. Lakshadweep emerges as a beacon of fascination, drawing attention globally due to its pristine beauty and unique offerings.
